The term “vision” and “roadmap” tend to be used synonymously. However, they are two distinct functions involved in marketing technologies. Both are vital to short and long term success. A vision paints a picture of how your customers’ and their customers’ world will look like in the future. The vision addresses the future emotionally. A roadmap list specific features and function that will be added in specified product releases. The roadmap addresses the future logically. Together they convince your customer that they should buy from you today and work with you for tomorrow.
Future post will address how to create the vision and ensure the roadmaps are aligned with the vision.
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