Solution Marketing -- Ensuring 1+1 > 2

The answer to Solution Marketing is captured eloquently in this model.

Solution marketing is getting more attention within tech companies these days.   With every market segment experiencing hyper competition, companies are looking for new ways to create sustainable competitive advantages.   The days of creating organizational silo’s based on individual products are going away.  Yet, most companies today are structured along product lines.  Each product line is measured with its own profit and loss (P&L).   Given this, not only is there a lack of incentive to collaborate there is in fact a dis-incentive to. 

A more detailed discussion will follow shortly.