Greywhale Management -- 21st Century Technology Strategies -- Bridging the CTO - CMO Gap
Wednesday, July 18, 2012
Small Business Marketing Dilemma
For the small business cash is king. So when things are going well, you don't feel the need to spend cash on marketing. Yet, when things are not going well, you don't want to spend cash on marketing.
Perhaps the answer is to spend cash on marketing when things are going well to keep the pipeline filled.
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