Thursday, May 2, 2013

Energy Management in IP and Mobile Networks

Energy Management in IP and mobile networks is a nascent marketplace.  Why focus on this area?  First, the Internet is expected to consume 4% of the world’s electricity up from 2%.  Reductions in this area can have tremendous economic and environmental benefits.  Currently IP Traffic growth is exponentially outpacing energy efficiency in both fixed and mobile networks.  A small percentage of energy savings translates into $Billions in energy cost.  Savings here, as in any OPEX, results in cash delivered to the bottom line.

Second, sustainability for service providers and large companies is moving beyond saving money to becoming a strategic competitive advantage.  Consumers demand “green” and sustainability enhances the brand.  With a “bit” being a “bit” and a “packet” being a “packet” the brand image is critical to capture and retain customers.  Additionally, the global financial markets now link sustainability to management sophistication.

This is an emerging area which will be covered in depth in the new sister publication:  Greywhale Research.  Contact me for more information. 

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