Greywhale Management --
21st Century Technology Strategies -- Bridging the CTO - CMO Gap
Tuesday, January 29, 2013
Social Media Platforms = Infrastructure?
The big social media sites, Facebook, LinkedIN, Twitter, et al, are now viewed as "platforms" . Platforms whereby you can leverage them for business purposes. They've clearly become platforms for Marketing (e.g., Branding, Lead Gen, etc). Given this trend and momentum behind it, when, not if, will they become to be viewed as "infrastructure"?