Monday, January 7, 2013

Cleantech: Into the Board Room

It seems to me the cleantech  or sustainability are turning a corner.  No longer is it about just Saving The Planet.  It’s about economics and business strategy.  Cleantech will become a real economic force because companies will be able to make money or save money or both.   With global economic turmoil and hyper-competition companies that have a sustainable cost advantage will thrive.  In markets with little differentiation brand power is paramount.   Real and provable eco-friendly branding will increase this power.   Now, these discussion need to move into the board room and become cornerstones of corporate strategy.

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