It seems to me the cleantech or sustainability are turning a corner. No longer is it about just Saving The Planet. It’s about economics and business strategy. Cleantech will become a real economic force because companies will be able to make money or save money or both. With global economic turmoil and hyper-competition companies that have a sustainable cost advantage will thrive. In markets with little differentiation brand power is paramount. Real and provable eco-friendly branding will increase this power. Now, these discussion need to move into the board room and become cornerstones of corporate strategy.