Acquisitions in the tech industries continue unabated. Some companies are frequent buyers and others
occasional buyers. The reasons for
buying are well understood and most deals make sense on the surface. The integration of companies being acquired
is not without risk and often gets down to retaining key personal. After the big issues are resolved; financial
details, the IT system combined and the organizations merged, life goes on. Two important areas that are often
overlooked is the integration of the vision and the strategic messaging.
The vision and messaging are indeed strategic. They
differentiate you from your competition, they help your sales teams, they strengthen
your brand, and they are the seeds for dozens of tactical activities both
internally and externally. If this is
true, which it is, why aren't they front and center during the entire
acquisition process?
Questions such as these needs to be addressed during this
entire process:
1.
What’s the new strategic vision and message of
the combined entity?
2.
Why are the buyer’s vision and messaging more
compelling?
3.
How does the buyer's new vision drive an enhanced roadmap?
By address these key issues early and throughout the acquisition
process the entire process is streamlined.
Everyone involved including employees, customers, investors and the
media will see that the acquisition “makes sense”. When this occurs resistive and negative forces
will abate and the odds of a long term successful acquisition will
increase.
Please contact me if you’d like assistance in this
area.
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