I use the “billboard” metaphor to address strategic messaging
in an ADD-driven world. (See previous post: Social Media Marketing- The
Billboard Metaphor: November 19, 2012).
The concept is to understand your value proposition and your customers
so well you can effectively get your message across in less than a second. Mobile banner ads pose an additional challenge. Traditional billboards you glance at while
you drive by. They are there and you accept them for what they are.
Mobile ads cause you angst and you want them
to go away as fast as they can. This
creates an extreme challenge to the marketer.
Your message must be honed to a compelling image and three compelling
words to get the annoyed viewer to first look at it and then to respond.
Mobile Banner Ads are truly a case where you need to spend
the time to write a “short letter”…. A wicked short letter!
Hello, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam remarks? If so how do you stop it, any plugin or anything you can advise? I get so much lately it’s driving me insane so any assistance is very much appreciated.
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