I recently saw an article about CMOs become more
quantitative with the onslaught of “big data” and analytics. It then suggested we watch the relationship
between the CMO and the CIO. While this
is interesting it only addresses 50% of the CMO’s role. The role of “selling what’s on the truck”.
The other 50% should be concerned with figuring out what to
put on the truck in 1 to 5 years. In
this role the CMO should be “joined at the hip” with the CTO.
If this is true, which it is, is this role too big for one
person? Should we create a CTMO (Chief
Technical Marketing Officer)?
I’d be interested in your comments.
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