The term “vision” and “roadmap” tend to be used synonymously. However, they are two distinct functions
involved in marketing technologies. Both
are vital to short and long term success.
A vision paints a picture of how your customers’ and their customers’
world will look like in the future. The vision
addresses the future emotionally. A roadmap list specific features and function that
will be added in specified product releases.
The roadmap addresses the future logically. Together they convince your customer that
they should buy from you today and work with you for tomorrow.
Future post will address how to create the vision and ensure the roadmaps are aligned with the vision.
Give me a shout if you'd like to discuss in more detail to address your specific requirements.
Greg Whelan
978 992 2203
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