I recently saw an article about CMOs become more quantitative with the onslaught of “big data” and analytics. It then suggested we watch the relationship between the CMO and the CIO. While this is interesting it only addresses 50% of the CMO’s role. The role of “selling what’s on the truck”.
The other 50% should be concerned with figuring out what to put on the truck in 1 to 5 years. In this role the CMO should be “joined at the hip” with the CTO.
If this is true, which it is, is this role too big for one person? Should we create a CTMO (Chief Technical Marketing Officer)?
I’d be interested in your comments.